The LMS Matrix: Location-based Marketing in a Post-Yellow Directory World
Course Name: The LMS Matrix. Local. Mobile. Social. Where Your Customers Ditched Their Yellow Directories.
Course Description:
For local businesses, it’s now a post-yellow directory world. Your best customers have switched to digital tools. More and more they’re also using mobile.
Google reports that over a third of its searches include a “location indicator,” such as a zip code, town or street name.
When somebody wants what you sell, can they find you with their smart phone?
Not only that, thanks to Google, Yelp and the social networks, every purchase is now a social purchase. Have a great experience at a restaurant? Hurry and post it as your Facebook update. Have a horrible experience with a car mechanic? Make sure you tweet, post and Yelp about it.
It’s as if somebody threw your yellow directory ad into a grinder of fast-moving, engaging info, constant updating and fully interactive conversation.
How can you ever keep up?
Only one way: Completely update your mindset about your own local, mobile and social “matrix.”
This course is a great place to start. In just 10 easy-to-follow lessons, you’ll learn how to create, deploy and manage your own LMS Matrix. Or maybe you’ll decide to do it for somebody else.
What You’ll Learn In This Course:
This course starts at the general level: “What Is Your LMS Matrix?” It works through the very specific points of local, mobile and social marketing. And it provides a simple 7-step process for managing your LMS Matrix.
Lesson 1: Into The LMS Matrix
Where your customers threw their yellow directories
Lesson 2: Spit Out The Yellow Pill?
Figuring out your location marketing ROI
Lesson 3: The Tools
Setting Up Your Own LMS Matrix
Lesson 4: Engagement
The Power Of Story In The LMS Matrix
Lesson 5: Local
Here they come
Lesson 6: Mobile
The world in their pockets
Lesson 7: Social
Putting the “they” in “they say”
Lesson 8: A Beautiful Mess
Managing your LMS Matrix
Lesson 9: What To Do Next
A quickstart guide to your LMS Matrix
Lesson 10: The Mobile Commerce Specialist
Create, launch and manage your own mobile commerce mini-business
What You’ll Be Able To Do After Taking This Course:
You’ll be able to set up your own LMS Matrix, including:
- Your “places” listings in major search engines
- Your “citations” in local directories
- Your presence on review sites
- Your local online advertising options
- Your mobile site template
- Your mobile coupon template
- Your SMS (text) message campaign
- Your social presence (Facebook, Twitter, Google+ and more)
- Your reputation management system
And if you want to, you’ll be able to help others set up and manage their LMS Matrix.
Why You’ll Love This Course:
It’s complete, yet concise.
It’s practical and plain spoken.
It’s jargon-free.
It includes links to exact information resources you’ll need.
It includes templates you’ll need.
It provides a point-by-point roadmap to your LMS Matrix, even if you haven’t done anything yet.
It’s all video based, with text documentation where you need it.
It’s 99 bucks. Even if you’re planning to hire a consultant to do your local marketing, it’s a great investment in learning all the right questions.
What You Might Not Love About This Course:
There’s a lot of information here.
Let’s face it, the “LMS Matrix” represents a whole new way of thinking about your local business marketing. It’s as though somebody threw your “buy an ad and hope” mentality into a tumble dryer of crazy.
It’s not super-detailed.
Wait. What? Is it “a lot of information” or is it “not super-detailed.” Yeah. Both.
There’s a lot going on in the local, mobile and social marketing areas. Each could be its own course. In fact, you can buy courses in each are individually.
But that’s not how this course is set up: It’s designed to be a just-detailed-enough intro for business owners and managers. There’s plenty of detail to get you set up and operating. It’s just not super granular.
FUll Disclosure: If you’re interested in becoming Mobile Commerce Specialist, this course is detailed enough to get you going, too. Your first step is to find clients you can actually help. This course will get you up to speed.
Like any professional, once you know “the basics” you’ll need to update your knowledge constantly. That’s just how it works these days.
How To Enroll In This Course: